Digital Europe Midsummer Night’s Dream, Act II, scene i

In the second act of this two part blog  post , Clara Holgado discusses on ….

Cross border identification processes in the mobile industry: GSMA

The EU has called on Marie Austenaa, VP and Head of Personal Data & Mobile Identity, GSMA, to  cleverly  bring out the  great value of the mobile industry for identification processes; personal data, passwords, and authentication are all of them  main players  in online bank accounts, VPN, e-government.

From authentication three uses are highlighted: 1) simple authentication, 2) 2F authentication and 3) WPKI based authentication with wireless public key infrastructure (enter Pin/wPKI encryption).

Among some advantages for using mobile phones for identification, Austenaa mentions: better data protection,  an authentication process network, user-friendly, secure, platform incorporating the use of fingerprints, interoperability (one API reaches all operators), global reach, and the most overwhelming one, user preference. The moment the user prefers to use the mobile to give his/her consent, all the above mentioned is key to protect him and his/her personal data.

Austenaa seizes the occasion to mention that Asian market is moving faster than the European one, as far as identification, is concerned. She announces upcoming GSMA to be held in Sri Lanka.

Starring: sharing market

The defining moment came with Sharing Market business and Benita Matofska, Founder and Chief Sharer of Compare and Share the world’s first comparison marketplace who brings an overwhelming fact: the sharing economy is growing faster than Facebook, Google and Yahoo together valued at $15 million in its early first years.

The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources. Its main currency is trust. Sharing economy is made up by companies like Airbnb, Uber, Compare and Share.

Their four keys of trust come from four components:

  1. Verification
  2. Reputation regarded as imperative for them
  3. Agreement among parties
  4. Share

On our working group, we discussed on identification, security and fraud. Once the user has been identified we need to focus on the security of the deals, thus helping to reduce friendly fraud. For the time being, banks have not yet established a unified system to protect themselves against reimbursement of credit card payments. Within that context we suggested electronic registered delivery solutions to prevent friendly fraud deals.

After the session many questions remain; will the EU be able to align the banking sector and to lead the establishment of an eID for Europe, as is the case in the UK? Will the EU be able to provide the necessary technical and financial tools to develop an approach and cooperation with innovative business?

It’s a long and difficult journey; it is just the first step on the exciting journey.

Nevertheless, what it remains clear is the fact that plays a major role in authentication solutions and electronic communication certification. They are key players in the identification business as well as in safety transactions both for the banking sector and the sharing economy industry.

More coming soon !

Leave a Comment