RCS for Business: The Messaging Standard Transforming Customer Interaction

RCS for Business is redefining how organisations capture customer attention in a landscape where SMS has reached its limits. Traditional text messages remain short, static and easy to impersonate, while RCS turns the messaging inbox into a verified, visual and interactive channel where communication feels clearer, safer and far more engaging.

From high-resolution video and branded carousels to one-tap actions and real-time updates, RCS brings the fluidity of an app to the native messaging environment.

What RCS Really Brings to Business Communication

Rich Communication Services (RCS), backed by the GSMA and supported by Google and major operators, pushes mobile messaging into the next decade.
Its goal is to overcome the limitations of SMS and MMS by offering an advanced, upgraded messaging experience.

In its business version, RCS allows companies to communicate through a verified channel, include relevant business information and benefit from traceable message delivery.

RCS vs SMS: What Makes the Difference

The contrast is easy to see. An SMS delivers a basic text message.
RCS enables richer content, clearer guidance and a recognisable brand presence , all within the user’s native messaging app.

This stronger, more trustworthy experience explains why around 74% of users say they are more willing to engage with companies through RCS.

RCS vs SMS: What Changes and Why It Matters

RCS supports typing indicators, read receipts, file sharing, HD photos and videos, group conversations, and even video calls

Everything appears directly within the phone’s messaging interface , no need to switch apps.

Advanced Features That Expand What RCS Can Do

Developed with operators and Google, RCS includes the security and reliability required for business communications. It also supports additional options such as geolocation.

For example, an airline can offer a complete digital check-in experience: boarding passes, terminal maps, counters and gate information , all in a single message.

Automatic RCS Compatibility Detection

Before sending, the system checks whether the number supports RCS. If not, the message is automatically delivered as SMS to ensure reach.

Global RCS Coverage

RCS is already established in countries such as the UK, Spain, France, Germany, Italy, Mexico, Brazil, Canada and India, allowing scalable international campaigns.

RCS Features That Increase Sales and Conversions

Imagine sending a credit card activation message. A standard SMS can feel basic or untrustworthy. With RCS, you can include account details, product images, interactive buttons and direct links to loyalty programmes.

You can also embed a product or service catalogue with personalised suggestions, all backed by a verified badge, brand logo and corporate identity.

In a single message, you improve customer experience, strengthen trust and create opportunities for cross-selling and up-selling.

Using RCS to Collect Consent and Automate Processes

RCS enables guided, secure flows for gathering user information, recording consent and automating steps that previously required calls, emails or web portals.

Buttons, built-in forms and structured responses simplify processes that previously required calls, emails or web portals , while preserving full traceability for audits.

Examples of Use

• Acceptance of terms and policies
  “Accept / Decline” buttons with audited records.
• User data updates
  Integrated forms without redirecting to external sites.
• Documented opt-in / opt-out
  Visual confirmation aligned with data protection rules.
• Quick surveys
  One-tap ratings for fast feedback.
• Interactive healthcare appointment reminders
  Includes date, time, map and action buttons (Confirm / Reschedule / Contact).

RCS Business Costs: What You Need to Know

The price of RCS depends on factors such as message volume, the level of automation, the type of interactive template used and the needs of each communication flow.

Frequently Asked Questions