Xavier Berneda, Managing Director at Munich fitted us in his agenda to discuss about his company, the challenges and Lleida.net services.
MUNICH was born in 1939 designing and producing technical sport shoes as football, handball or boxing. In recent years, the firm has achieved a privileged place in the realm of street wear and has obtained an important growth and consolidation both on the national and international market. Through the years, MUNICH has extended it fame, and the unmistakable X, marked in each shoe, is not only a registered trademark in more than 40 countries, it has also turned in a sign of prestige and leadership
Munich offices are located at Poble Nou, an extensive neighbourhood of Barcelona and, decorated as would be expected, with sneakers everywhere.
Surrounded by thousand of colourful sneakers, we sat down and started to discuss in a comfortable atmosphere.
Lleida.net- How is working at Munich, a well and long established company?
Xavier Berneda- Well, I am the third generation running the firm. Founded by my grandfather and later my dad, it’s my turn to take the rein of the company to continuing making it grow and well, it has not been yet declared bankrupt (said jokingly).
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